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☆ What happened to Something Navy: How Arielle Charnas' clothing brand went from internet sensation to defunct site in 3 years
▼ + stars: | 2023-07-27 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

Something Navy is an apparel brand that was created by fashion influencer Arielle Charnas in 2020. Now, the company has endured losses in sales and more than half its employees and CEO have left. The apparel brand launched by fashion influencer Arielle Charnas in 2020 has faced faltering sales, hordes of employees have left the company, and the brand has fallen behind on payments to suppliers. Currently, no merchandise is being sold through Something Navy's website, where a note says: "The Something Navy site is getting a little refresh. Something Navy, which is a private company, was valued at $100 million a year after the brand launched, the company told Insider in 2021.

Persons: Matt Scanlan, Silas Capital, Silas Chou, Jenny Fleiss, Charnas, Brandon Charnas Organizations: Navy, Service, Something, Kind Venture, Silas, US Securities and Exchange Commission, SEC, Staples, Something Navy Locations: Wall, Silicon, Hong Kong

☆ Brandon Charnas, the husband of Something Navy's Arielle Charnas, isn't cooperating with an investigation into 'possible insider trading': SEC
▼ + stars: | 2023-07-25 | by ( Rebecca Cohen | Katie Warren | ) www.businessinsider.com time to read: +3 min

Brandon Charnas isn't cooperating with a "possible insider trading violations" probe, the SEC said. Charnas, the husband of Something Navy's Arielle Charnas, bought Office Depot stock in 2021. Charnas made stock trades before an announcement that Staples wanted to acquire Office Depot, the SEC said in its statement. The SEC said Charnas hasn't cooperated with the probe, "improperly asserted" his Fifth Amendment right, and refused to turn over documents. In December, an Insider investigation found that Arielle Charnas' company was struggling to stay afloat amid an employee exodus, lackluster sales, and delayed payments to factories and models.

Persons: Brandon Charnas, Charnas, SEC hasn't, Something, Arielle, Staples, Brandon Charnas didn't, didn't, Charnas hasn't, it's, Matt Scanlan Organizations: SEC, Service, Something Navy Locations: Wall, Silicon

☆ Something Navy's CEO is out as Arielle Charnas' company stops producing clothing, closes stores, and explores a sale
▼ + stars: | 2023-06-29 | by ( Katie Warren | ) www.businessinsider.com time to read: +13 min

Its CEO is leaving the company, most employees have either quit or been laid off, and production of new clothing is on hold, several people told Insider. Several people told Insider last year that Charnas was furious with Scanlan for keeping her in the dark about the company's struggles. Arielle Charnas recently said on Instagram that "a lot of changes had to be made" at Something Navy. (The company's founder told Insider that Package Free finally paid them this week after dodging them for a year.) Scanlan's spokesperson told Insider that a sale of Something Navy was on the horizon.

Persons: Charnas, Matt Scanlan, Scanlan, Bradstreet, Arielle Charnas, Monica Schipper, who's, Matt, he's, Darian DiCianno, Charnas hasn't, they'd, Brandon, he'd, Eugene Gologursky, Silas Chou, Jenny Fleiss, Ivory Ella, They're, Betty Wang, cofounding Naadam, Blue, Thakoon's, Laura Cook, Michael Yeager, Elisa Giorgi, Bailey Miller, Scanlan's Organizations: Navy, Associates, Something Navy, company's, Saks Fifth, Hamptons, Naadam, Los, Nordstrom, United, Blue, & $ Locations: Jersey, Charnas, India, Hong Kong, Los Angeles, New, Newport Beach , California, Its New Jersey, stiffing

☆ How 7 content creators built brands beyond fan merchandise and launched successful businesses
▼ + stars: | 2022-12-26 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

Many content creators have used their success to launch brands, turning followers into customers. "I was interacting with millions of different people as a content creator," Yoo, who lived in South Korea at the time, said. Yoo is one of many creators who have used their achievements to launch brands in recent years, turning loyal followers into loyal customers. Creating "pushed me naturally into the direction" of launching a brand, Yoo said. To understand how to successfully make the leap, Insider spoke with Yoo and six additional creators who've built brands beyond fan merchandise.

☆ Arielle Charnas said she works 4 hours a day. But is it really possible to run and scale a successful startup from 10 a.m. to 2 p.m.?
▼ + stars: | 2022-12-17 | by ( Jennifer Ortakales Dawkins | Alexandra York | ) www.businessinsider.com time to read: +5 min

Arielle Charnas, the founder of Something Navy, said she works from 10 a.m. to 2 p.m.Insider asked founders whether it's possible to run and scale a startup working four hours a day. Insider asked more than 50 founders over email whether entrepreneurs can be successful working just four hours a day. It's possible to start with a few hours a dayMany founders start their businesses as side hustles while working a 9-to-5 job. Courtesy Justin SilvermanOcean Ronquillo-Morgan, a 24-year-old software engineer, spends about three hours a day on her side hustles. She said she won't work past 7 p.m. on weeknights or on weekends, doesn't respond to emails outside of work hours, and logs off from work when she's on vacation.

☆ Social media is a doubled-edged sword for entrepreneurs like Something Navy's founder Arielle Charnas
▼ + stars: | 2022-12-14 | by ( Alexandra York | Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +5 min

Arielle Charnas founded her blog Something Navy in 2009, which evolved into a clothing brand in 2020.Insider reported that Charnas detached from promoting her brand on social media, among other missteps. Charnas' behavior shows how social media can quickly build and destroy brand loyalty. Insider published a recent article outlining late merchandising payments, meager sales, an employee exodus, and Charnas' detachment from promoting her brand on social media. For example, Charnas didn't acknowledge hiring Betty Wang as company president on social media and has been frequently photographed sporting designer clothing instead of her own products. Charnas' behavior on social media shows the positive and negative impacts the platforms can have on a business, especially when they're vital to an entrepreneur's success.

☆ Buzzy clothing brand Something Navy owed an Indian supplier $364,000 — and didn't pay the full balance until we started reporting on it
▼ + stars: | 2022-12-10 | by ( Katie Warren | Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

It only paid one supplier in full right after Insider started reporting a story about delayed payments. According to Warren's correspondence with the supplier, Something Navy paid the remaining $20,000 it owed on Tuesday, just days before Insider's story was published. Murarka finally received the payment in full around the same time the other supplier received his payment, Insider reported. Former Something Navy told Insider that they've been caught in a flood of emails since the spring from suppliers asking about late payments. A Something Navy representative claimed that all outstanding payments referenced in Insider's story were made before Insider provided the company with fact-checks last week.

☆ Arielle Charnas' company, Something Navy, is floundering amid dwindling sales, an employee exodus, and furious suppliers
▼ + stars: | 2022-12-08 | by ( Katie Warren | ) www.businessinsider.com time to read: +36 min

From the outside, it doesn't look as if Charnas' company is in trouble. Mark Sagliocco/Getty Images for Beach MagazineSeveral former employees told Insider they cut ties with Something Navy because they saw signs the company was struggling. Several current and former Something Navy employees told Insider they'd been inundated with emails since the spring from suppliers, freelancers, and models asking where their money was. In one email viewed by Insider, Scanlan told a supplier that cash was tight but promised payment was on the way. The current Something Navy employee said that based on data she'd seen, the retail locations most likely don't turn a profit.

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